We all know more
or less about SEO and we may also be informed that SEO is being complicated so
much day by day. In this SEO Tutorial, I shall discuss about the best SEO tips
for 2016 in detail.
You might have heard
about the upcoming Google Penguin update to take action against spammy back
links. We knew about the last Penguin update in the previous SEO Tutorial of Google
Penguin Algorithm. Google Penguin update
means the mission of the losing strategy
to them, who try to perform Black-Hat SEO. We have already discussed about Black Hat
SEO in our previous SEO Tutorial.
A
Review of Upcoming Penguin Update
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| SEO Tutorial - Upcoming Penguin Update |
Google’s
Webmaster Trends Analyst, Gary Illyes has informed that the next Penguin update
is due to roll out within weeks. At the very latest, it should launch by the
end of this quarter.
Google
updated their Penguin algorithm version 3.0 (Update 6) — October 17, 2014,
which impacted
around 1% of queries. This was a worldwide update basically working to check
the websites with poor back link profile. Sites with unnatural link profile had
been demoted by this update.
It can be said that Google has confirmed
adding the new signals to the upcoming latest Penguin update to make sure every
website is free from spammy back links. We discussed about natural link
building and artificial link building in our previous SEO Tutorial of Link
Building.
Although your website has got thousands
of external links, but you should examine all links by going to the SEO service
provider sites that give you opportunities to watch all of your back links.
You can go to https://majestic.com to watch your back links
history. After visiting this site, you should pull up your unnatural links (if
you have) before getting hit by upcoming Penguin update. Useless links will
harm your site after appearing the latest update.
Preparation for
SEO with the Best Tips
 |
| SEO Tutorial - Preparation for SEO |
All web owners
want to gain Google page rank by completing SEO. But SEO has recently been so
difficult practice and many of us can not be success of getting Google page
rank even applying SEO techniques on their websites. So it is the real time to
select the real SEO and starting to learn all organic SEO Tutorials. Here are
the best SEO tips to be prepared for real SEO that’s given below.
1. Choose the
Effective Keyword(s):
In fact, Keyword
is not only just an important topic but also the main factor of appearing your
website in SERPs. If you have a website or a blog site, you have to understand that by which words or
phrases, your website can be searched by others. At first, you have to select a
relevant keyword according to your website’s content and put it in the SEO
related places of your website. If you don’t do it, your website will not be
appeared in SERPs.
You can take help
from http://www.adwords.google.com/
and http://www.google.com/trends
We have already
discussed about keyword research in our previous SEO Tutorial of Keyword
Research. You can pick idea about keyword research.
You have to try
to use keywords and keyword phrases accurately in URL,
permalink, blog title, post title, meta tag & meta description, text (3/4%),
image ALT tag and so on. Your keywords must be relevant to all content. You
should try to choose only one keyword for each site. If you select so many
keywords for your site, your site will be underrated by Google.
2. Fixing URL with Keyword:
Your website
has a URL that should be keyword-rich and explainable of your whole website.
You have to try to make your URL in short that doesn’t include stop words such
as “and”, “or”, “of” etc. Many of websites get more benefits in the case of
appearing at the first page of SERPs for matching keyword with their URL name.
3. Self-sufficient Article:
We knew about Article
Writing in detail in our previous SEO Tutorial. Readers have lots of
articles to read, and rarely care about our content. We can write about
anything, as long as our content is relevant and there is a clear structure.
Everybody feels much more comfortable to read simple and also informative
articles. We must take a few minutes before the observation to think about what
we will write.
The article
heading or title is the most important part in the whole article body. The
heading must be absorbing and provides the readers with a specific idea of what
we are going to say. Our title must be keyword-rich and it will contain the
main idea of whole article. Then Google crawler will understand all content
under the heading as heading is the flag of whole content.
[Your site should
be attached with a regular updating Blog that will gather traffic by public
commenting, sharing and discussion].
4. Image Alt Tags:
Image is one of
the most important parts of web content creation. We love to attach images with
our texts and Google loves it too. For an example, when we search for any image
in Google search box by writing the image’s name, Google shows us the image
accurately. We know that Google crawler can crawl the texts or can read the
texts. But the question is that how does Google understand that what the image
is about? Because, Google crawler can not see the images. In fact, here the
question of image alt tag comes. When we upload any image, we have to optimize
the image. There is a specific option for setting the image alt tag and we have
to tell to the Google crawler about the image by writing keyword-rich text.
Then Google crawler will be able to understand about what actually the image
is.
5. Make Your Content Easy to Share:
Google crawler crawls some social media such as Facebook,
Twitter etc. So, social media can be excellent way to spread your content. It
is an effective method to get favor of Google page rank whereas Google will see
your content on various social media sites to be shared. Therefore, integrate
the social media button with each of the pages or contents for social media
signal so that everyone can easily share your site or contents in various social media sites. Thus, the
more visitors will be searching your site or sharing your content that will
make your site valuable to Google.
So, you have to attach social media buttons with your
content. After completion your post, you can ask your readers to like or share
this post (if they choose it) through the following social media buttons that
you’ve provided.
6. Back link Create in Domain Authority Sites:
Back links are incoming links to a
website. The number of back links is one indication of the popularity or
importance of any website. But your site should be linked-up to domain
authority sites that have high page rank. It is better to be linked-up to some
high PR sites than thousands of low PR sites. If you are able to create quality
back links in the high PR domain authority sites, then you are showing Google
that your site has value of great sources. Besides, if you can create link in .gov/ .edu domains
and web 2.0 that will make your site worthy by the search
engines. In fact, high quality back links can impose an enormous difference.
White hat SEO follows the rules set down by the various search engines
themselves such as normally linking to others sites and never buying links or
spammy links. The upcoming Penguin update will be red signal for those (spammy linker).
7. Maintain All of The Updates:
In
fact, the ranking factor mostly depends on how you have optimized your website.
To gain a good ranking of Google, you must acquire knowledge of all SEO
Tutorial tips that will make you able to get a high page rank. If you want to obey Google Panda, Penguin or Hummingbird, you have to pay attention
to the following matters.
- Website design should be attractive and catchy considered for SEO.
- Web pages have more relevant contents.
- The contents must be excellent, quality, precision and necessary to the public.
- Look at the Page Speed extension.
- Website can not be heavy through the exaggerated graphic design; animation etc. as the website takes longer to load.
- Use Google Webmaster Tools for HTML suggestions.
- Let the search engines to index only the important pages of your site.
- Low-quality pages should be removed as far as possible.
- Reduce the amount of advertising from your site.
- Attention to the Organic SEO structure and the theme.
- The website will have to be updated regularly.
- The keywords must be relevant with the contents.
- Check for broken links on your site.
- Posting can not be carried out by software.
- Bounce rate can not be exceeded in the website.
- The visitors will have to stay a long period in the website.
- Visitors should come from all over the world.
- Apply for Google Authorship.
8. Stay Away from all Black-Hat Techniques:
While
looking for SEO, anyone will meet along with both good SEO in addition to bad
SEO. There are some rules
for Search Engine
Optimization, such as condition of Google Panda, Penguin and Hummingbird. White Hat SEO follows these guidelines
or regulations properly, but Black Hat
SEO does not follow these guidelines and by unethical process it tries to gain
page rank by making the search engines fool.
Easily automated back links create; Facebook auto likes; numerous
fake visitors; fake Alexa rank and sites publicity can be performed by Black Hat SEO. Freelancers, who
apply White Hat SEO, they know that how laborious White Hat SEO is! Good SEO is a difficult and time-consuming
affair. But, Bad SEO is simply a fake that can not deal with
ultimate and real SEO issues. They just prey the helpless people who do not
have enough knowledge on SEO Tutorial basics. Actually, these people approach
improper and poor strategies.
Besides, irrelevant links, buying links,
link farm, keyword stuffing, doorway page, cloaking are the some examples of unethical processes. You can see in
detail about black hat SEO in SEO
Tutorial, Part-5 | Black-Hat SEO.
9. YouTube Marketing:
There is no doubt that search giant Google is one of
the most popular sites in the world. Everybody tries to get page rank in Google
as they can get plenty of visitors. In fact, there are also some popular social
media sites that contain plenty of visitors and these sites use their own
search algorithms. So, SEO is not only related with Google, you can spread your
business by applying SEO very effectively through social media sites too.
Suppose, if I say about YouTube Marketing for getting
visitors, what would you think about that? If you see the YouTube stats, you
will be able to understand that there is a big opportunity to spread your
business through YouTube. Let’s have a little view on YouTube stats.
- YouTube has over a billion users — almost one-third of all people on the Internet — and every day people watch hundreds of millions of hours on YouTube and generate billions of views.
- YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.
- The number of hours people spend watching videos on YouTube is up 60% y/y, the fastest growth we've seen in 2 years.
- The number of people watching YouTube per day is up 40% y/y since March 2014.
- The number of users coming to YouTube who start at the YouTube homepage, similar to the way they might turn on their TV, is up more than 3x y/y.
There have such videos that touched the billion view
club. If you can produce a mind-blowing video clip and upload it on YouTube
with your business information, you will get plenty of visitors within a short
time.
10. Facebook
Marketing:
You may get huge
potential customers through Facebook marketing. If you observe on Facebook
statistics, then you can understand that how popular Facebook is. Let’s skim
through the Facebook statistics.
- Worldwide, there are over 1.55 billion monthly active Facebook users (MAUs) which is a 14 percent increase year over year. (Source: Facebook as of 9/30/15)
- 4.5 billion likes generated daily as of May 2013 which is a 67 percent increase from August 2012 (Source: Facebook)
- 1.01 billion people log onto Facebook daily (DAU) for September 2015, which represents a 17% increase year over year (Source: Facebook as 9/30/15)
- There are 1.39 billion mobile active users (MAU) (Source: Facebook as of 9/30/15) an increase of 23 percent year-over-year.
- In Europe, over 307 million people are on Facebook. (Source: Search Engine Journal)
- Five new profiles are created every second. (Source: ALLFacebook 2012)
- Photo uploads total 300 million per day. (Source: Gizmodo)
- The Average American Spends 40 minutes on Facebook (Source: SproutSocial 6/20/15)
- Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. (Source: The Social Skinny)
- 4.75 billion Pieces of content shared daily as of May 2013 which is a 94 percent increase from August 2012. (Source: Facebook)
- 50% of 18-24 year-olds go on Facebook when they wake up. (Source: The Social Skinny)
- One in five page views in the United States occurs on Facebook. (Source: Infodocket 2012)
- 16 Million local business pages have been created as of May 2013 which is a 100 percent increase from 8 million in June 2012. (Source: Facebook)
So, Facebook can be a great platform for spreading
your business affairs. If you know Facebook Fan Page Marketing all strategies,
you will get huge customers to your business.
Conclusion:
To tell the truth, SEO is a continuous process. It is not a once time
work. As search engines change their algorithm updates frequently, therefore
SEO strategy is to update regularly. In the present situation, quality content
and quality link building are the most important and very effective ways to
gain page rank and gather plenty of visitors.
